Wellington-based Danaflex Packaging has developed technology that enables full traceability on every cut of meat, allowing a consumer anywhere in the world to find out about the farm where the animal was raised, when and where the animal was slaughtered, and how the meat was transported.
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Marketing director Graham Bainbridge explained that the Danaflex MultiBagger packaging system sees a barcode given to every carcass at the time of slaughter. As the cuts of meat travel along the production lines, a machine then analyses them and records the size, weight and shape. This information is then printed on the bag in which the cut is sold.
Each cut is given a serial number, which allows a consumer to look up more information on the Internet.
“As food safety is a driving force, the equipment is mainly being sold for the advantages of managing their own business,” Bainbridge told the Independent Business Weekly. “Traceability piggybacks on that at no extra cost.”
Danaflex, now 51% owned by Pechiney, generates 55% of its sales in Australia, the US and Europe. Installing the technology costs between NZ$700,000 (US$311,500) and NZ$1m per production line.
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