Danish wholesaler SuperGros plans to launch two new private label ranges by the end of this year.
The first range, called ‘Tjek!’ will be launched in late July and will run across all food categories. The line is positioned as a standard one and will promote quality at low prices.
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Later this year it will also launch a range called Grøn Balance (Green Balance) which will offer organic, eco-friendly and non-allergenic products across the food, cleaning and personal care categories.
SuperGros purchasing and category manager Per Thau said the company wanted to offer consumers a better value alternative to branded goods, as well as seeing it as an opportunity to increase profits for the company.
