Unilever has launched a campaign to promote cooking in schools through flagship spreads brand Flora.
Go deeper with GlobalData
The GBP9m (US$17.8m) push will allow consumers to collect tokens that primary schools can redeem for free cooking equipment to encourage children to learn about the importance of a healthy diet.
“Through this initiative, we will provide millions of pounds worth of resources to primary schools to help promote health in education,” a Flora spokesperson told just-food.
As part of the push, a new Flora mascot – Seeds – has been created to help educate children about the importance of a healthy diet, hygiene and learning to cook.
The Cooking with Schools campaign runs from this month until October. Promotional codes can be found on selected Flora packs.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
