Unilever UK has recalled Bovril Beef Extract from a number of retailers because of the presence of salmonella.
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The recall, announced today (14 August), includes Bovril Beef Extract 250g and 60g with a best before date of January 2010.
A spokesperson for Unilever UK told just-food: “We are still investigating as to how the salmonella got into the extract but as soon as we found traces we removed them. Over the coming days we should have a better idea.”
No other Unilever UK products are known to be affected but the company is urging consumers to check the batch number and date on all Bovril Beef Extract products.
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Unilever- A Deep-dive into Product Launches and Advertising Strategy
- Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
- Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
- Perform company-level analysis to understand business model, size, and geographic focus
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