Australian food manufacturers have committed to a scheme that could spell the end of unhealthy food advertising during television programming aimed at children.

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The Australian Communications and Media Authority  (ACMA) recently said that there is no need for further government regulation of food advertising to children.


While the Australian Food and Grocery Council (AFGC) supports this finding, AFGC chief executive Kate Carnell said today (24 October) that the industry was still keen to address “community concerns” regarding advertising to children.


“The food manufacturing sector believes that the Responsible Children’s Marketing Initiative is the mechanism best placed to address these concerns. Our aim … is to provide a framework for food and beverage companies to promote healthy dietary choices and lifestyles to Australian children,” Carnell said.


The AFGC stated that this initiative covers advertising on free to air television, pay television, the Internet, the use of licensed characters, and publications aimed at children.

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“This initiative requires companies to abide by a set of core principles that govern how they advertise during designated children’s programming, or where the audience is predominantly made up of primary school aged children.


“The aim of the initiative is to ensure that only healthy foods and beverages are advertised during television shows predominantly watched by primary school aged children,” Carnell continued.


She said that the industry supported the establishment of an independent arbitrator, to see the code is implemented effectively.


“Ultimately, industry is committed to working closely with both governments and the community to ensure that we get the best possible health outcomes for our children,” Carnell concluded.