Italy-based confectionery group Ferrero has named Frédéric Thil as the new director general of its French business.
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Thil joined Ferrero as commercial director in 2001, rising to marketing director in 2005. He succeeds Marco Capurso at the head of Ferrero France, the company’s third-largest business unit with 2007 sales of EUR1bn (US$1.3bn).
Thil is already in post and reports to the third-generation presidents of the Piedmontese business, Pietro and Giovanni.
Ferrero’s core brand Nutella was derived from an earlier solid product, Giandujot, developed to stretch scarce chocolate during the austere post-war years with the addition of hazelnuts.
The chance discovery, by second-generation brothers Pietro and Michele, of a block of Giandujot that had melted under the hot sun led to its reformulation as a spread.
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By GlobalDataIt was relaunched in 1964 as Nutella, now a core brand in a portfolio that includes Kinder Surprise and Rocher.
