UK retailer Marks and Spencer has launched a fresh campaign flagging its ethical credentials and its Plan A sustainability push.
Go deeper with GlobalData
M&S unveiled the campaign – called ‘Doing the right thing’ – across the UK at the weekend. The upmarket grocer said the drive included a “manifesto” that sets out its “commitment to the highest ethical credentials”.
Messages include: “We don’t sell poor quality meat. It comes at too high a price”.
M&S is half-way through its five-year Plan A plan and said it has achieved 39 of the original 100 commitments.
Steve Sharp, executive director, marketing, at M&S, said: “Plan A has put us in a leading position when it comes to environmental and ethical issues, which we know customers care about increasingly.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
