Things are looking up for PDQuick.com, after rival grocery delivery service WhyRunOut.com purchased a majority stake in the struggling retailer. The financial details of the deal have not been disclosed, but WhyRunOut revealed that its intention was to change PDQuick’s name back to Pink Dot, as it was originally known when it was established 12 years ago.
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The new Pink Dot told employees that while 350 people would be retained, the remaining staff would probably be made redundant.
Like PDQuick, which has been forced to pull the plug on several of its operational sites in recent months, WhyRunOut is still not a profitable business. CEO of the Aliso Viejo-based firm, Dan Frahm, maintains however that it will reach the black in only a few months.
Frahm admitted that there was “a lot of work to do” to reconcile the fundamentally different formats of the two companies, which despite competing together on the web gather their products from different sources.
“We don’t have anything to announce on our plan at this point,” said Frahm, adding optimistically: “Pink Dot has been around for 12 years, and I think it will be around for another 12 years.”
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