Swiss chocolate maker Lindt & Sprungli has launched a range of mousse-filled dark chocolate bars in the US under the brand name Creation 70%.
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The Creation 70% range, which contains 70% cacao content dark chocolate, comprises Creation 70% Chocolate Mousse; Creation 70% Cherry Chili; and Creation 70% Orange.
“Creation 70% offers consumers an unrivalled dark chocolate experience,” said Thomas Linemayr, president and chief executive officer of Lindt USA. “The launch of Creation 70% is a reflection of Lindt’s commitment to chocolate innovation and reinforces our leadership position in the premium chocolate category. We are thrilled to be the first premium chocolatier to offer dark chocolate, mousse-filled bars to consumers.”
The new bars will be available in Lindt retail stores nationwide, as well as online at lindtusa.com, with a suggested retail price of US$3.79. Lindt also announced that it is planning a nationwide wholesale launch of the Creation 70% range in 2008.
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By GlobalData
