Assured Food Standards (AFS) said it is on the verge of launching newly harmonised standards for the use of the Red Tractor logo.

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From April 2010, the scheme’s 78,000 farmers and growers will go live with standards that ASF said, are for the first time aligned across all farm sectors allowing a more integrated approach, particularly for mixed farms.


The standards will ensure that the requirements that underpin the Red Tractor logo are consistent across all sectors. They will be delivered to all AFS members in January 2010.


AFS chairman, David Gregory said: “AFS has done a fantastic job in getting the Red Tractor logo on pack and in restaurants and we are very much looking forward to driving this momentum by continuing to work in partnership with the industry to take the message out to a much wider audience, particularly the consumer.”


The news comes shortly after approval from Brussels of the plan by the levy board AHDB to consolidate activity behind the Red Tractor logo.

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The Red Tractor logo now features on product with an annual retail sales value of GBP10bn, a rise of over GBP1.5bn in the last twelve months, the ASF said this week.


“As little as two years ago we had no presence in foodservice so this is a important development for us,” said David Clarke, CEO of AFS.


“The Red Tractor logo is a simple shorthand for consumers who want to know that the food they buy meets strict standards of food safety, environmental protection and animal welfare as well as a guarantee of origin.”