Heinz has launched three “groundbreaking” soup ranges, the company’s UK arm said today (6 August).
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Heinz unveiled the lines – Heinz Farmers’ Market, Heinz Taste of Home and Heinz Soups of the World – in a bid to meet consumer demand for “greater flexibility, variety and excitement”, the company said.
The “hearty” Farmers’ Market range encompasses four products and will be available in larger 515g portions. The Taste of Home soups will be available in four varieties, while the Soups of the World range takes its cue from recipes in countries including Italy, Morocco and Mexico.
“These new ranges fit perfectly with three key trends: premium, sustenance and ethnic flavours,” said Heinz marketing manager Matthew Cullum.
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