UK frozen foods group Birds Eye has increased its focus on sustainability with a commitment to reduce its eastern Baltic cod catch by 80%.
Go deeper with GlobalData
The company said it was the first “major manufacturer” to pledge to make “such extensive reductions”.
This initiative will see a 2,000 tonne reduction in Birds Eye’s annual cod catch from the eastern Baltic, saving an estimated six million fish – the equivalent of 66.5m fish fingers.
Martin Glenn, CEO of Birds Eye Iglo, said: “Sustainability is a complex issue and in making this commitment we have been careful to balance not just our commitment to providing sustainably sourced fish, but also our social obligations to the fishing community.”
Last month, Birds Eye began selling “sustainable” fish fingers, made entirely from Alaskan pollock fillets.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
