Intellocity USA, Inc., the leading provider of design, development, and integration services for interactive and enhanced television, today signed an agreement with Internet food and dining network, Food.com, to transform and integrate its online food ordering service into a variety of interactive television systems.
Designed to give interactive television users fingertip access to local eating establishments — including dining guides and restaurant reviews — the Food.com iTV service will be developed first for the AT&T advanced digital television platform. Leveraging Food.com’s web site application, the new interactive television ordering system will enable viewers to order takeout or delivery menu items from local eateries.
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“An increasing number of pioneering companies, like Food.com, see the opportunity to serve new customers through interactive television,” said Joel Hassell, chief executive officer and president of Intellocity. “Intellocity is providing design, development, and integration expertise so Food.com can quickly take advantage of this burgeoning interactive growth opportunity.”
Intellocity will design and engineer the ordering system for integration into interactive television platforms, including a Web site conversion from two distinct platforms into one unified engine that will support set-top box and other advanced technologies.
“Food.com aims to make its services accessible to consumers anytime and anywhere,” said Richard Frank, chief executive officer at Food.com. “By teaming with Intellocity, Food.com can enable its users to order food with the click of their TV remote control, an incredible medium for ordering takeout and delivery.”
About Intellocity USA
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By GlobalDataIntellocity USA, Inc. is a leading provider of design, development, and integration services, focused solely on the interactive and enhanced television market. The company designs and builds infrastructure, content, and tools for broadband network operators, infrastructure suppliers, content providers, and advertisers seeking to take leadership positions in the emerging interactive and enhanced television sector. The company remains independent of any one particular technology so that it can deliver the optimal interactive television solution to meet the business needs of each customer. Intellocity’s clients include, among others, AT&T, MediaOne, Microsoft/WebTV, nCube, TNCi, Motorola, Wink, Liberate, Discovery, and Food.com. Intellocity’s parent company recently acquired Viziworx, Inc., a leading developer of web-based, platform independent solutions for the development, management and distribution of enhanced and interactive television content. Founded in 1999, Intellocity is a privately held company headquartered in Denver, Colorado. Additional information can be found at: www.intellocity.com.
About Food.com
Food.com is the leading online source for food and dining information and services. Offering a wide range of benefits from online ordering of restaurant meals to editorial content about dining and food, Food.com aims to be the one-stop site for consumers interested in anything and everything about dining and food. At the core of Food.com’s offerings is the online ordering service for prepared restaurant meals. With nearly 17,000 restaurants on the service nationwide and over 1,500,000 registered members, Food.com is a leader in aggregating the highly fragmented restaurant industry. Food.com also enables consumers to search for information on over 400,000 restaurants across the country with the Food.com Dining Guide, and shop for food-related items from select partners in the Food.com Marketplace. The company’s primary initiatives focus on offering a variety of food-related transactions to the consumer, expert food-related editorial, service through any Internet device from personal computers to wireless handhelds and televisions, and business- to-business services for the vast network of Food.com restaurants. Investors in Food.com include Accel Partners, Tribune Ventures, Novell, Liberty Digital, Clear Channel, McDonald’s Corporation, Kraft Foods, TV Guide, and Blockbuster, Inc. Food.com can be found on the World Wide Web at www.food.com and can also be contacted at (415) 403-5200.
