Germany’s ATLANTA Group, one of the leading fruit & vegetable operators in Europe, announces that they have chosen World Commerce Online (WCO) to be their technology platform provider for Fruit2Trade, ATLANTA’s e-commerce company.
Early this year ATLANTA announced its aim to become a major player in the e-commerce trade, which will grow rapidly in fruit & vegetables as well. Fruit2Trade.com was established as a highly specialized e-commerce company.
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“We have talked to several IT-companies since early January. Our business model requires the highest standards for IT technology, creativity and reliability. We are delighted about the technical concepts that WCO presented,” says Willem C. C. Kokkeel, CEO of Fruit2Trade.
“We believe that within the coming four years around 15% of the fruit & vegetable trade will be done through e-commerce. Fruit2Trade will provide a platform where all traders can meet and buy and sell their products and services. Different from many other platforms Fruit2Trade will take title of the product. Being an expert in the market and being able to use the available services of ATLANTA is the main unique selling proposition. Features such as logistical services as well as finance services will be offered as well.”
Fruit2Trade.com will combine four basic modules in one user-friendly site: information-, trade-, communication- and service supply modules. We believe that various e-commerce platforms will be started, but that only few will finally make it. It is our intention to become the leading platform in our business!
Fruit2Trade will start online testing with selected operators in November 2000. The rollout is planned for January 2001.
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By GlobalDataKeith Money, CMO and Executive Vice President of World Commerce Online, said, “World Commerce Online is honored to be selected as the ATLANTA Group’s e-commerce solution. Our domain expertise will help ensure the technology solution will fit the way in which ATLANTA Group is conducting business.”
About ATLANTA Group
Founded in 1902, the company handles its fruit trading operations in Germany with a nationwide distribution network in 26 different locations. ATLANTA Group operates sales organizations in Austria, Spain, the Netherlands and Italy, as well as nearly all Eastern European countries, to ensure the population is fully supplied with a broad range of fresh fruit and vegetables. For more information, visit our website: www.Atlanta.de.
About World Commerce Online
Founded in 1994, World Commerce Online (OTC BB: WCOL – news) is a technology company that enables businesses in the perishable products industries with B2B e-commerce technology solutions. With its Global and Private Trading Solutions, World Commerce Online provides its customers with control over sensitive business information, access to global markets all while providing maximum security and data integrity. World Commerce Online currently offers Floraplex, the B2B e-commerce solution for the estimated $150 billion worldwide floriculture industry, and FreshPlex(TM), which coupled with the recent acquisition of ProduceOnline.com, provides a complete B2B e-commerce solution for the estimated $550 billion worldwide produce industry. World Commerce Online maintains offices in Florida, California, Colombia, Ecuador, the Netherlands, Israel, Kenya, and France. For more information about WCO and its B2B e-commerce solutions, visit our corporate web site: www.wconet.com.
This release is intended as a forward-looking statement within the meaning of the Private Securities Litigation Reform Act of 1995. The risks and uncertainties that may affect the operations, performance development and results of the Company’s business include but are not limited to (i) The ability to provide e-commerce technology in the future, (ii) Unexpected changes in the e-commerce/internet market, (iii) The success of the Company’s expansion and sales and marketing strategies (iv) Competition within the e-commerce internet market (v) The ability of the Company to continue to finance its long-term strategy and expansion (vi) The ability of the Company to motivate and retain the services of its key personnel and hire additional qualified personnel to meet evolving staffing needs.
