Meals.com Inc., a subsidiary of Coinstar Inc. (Nasdaq:CSTR – news), today announced a partnership agreement with Mom.com, a Web site dedicated to helping busy moms.
Under the agreement, Meals.com will supply recipe and meal planning tools to the site, found at www.mom.com. Today’s announcement follows news released yesterday that Meals.com is partnering with two other Internet companies, Food.com, www.food.com, a leader in the on-line dining industry and BlueSuitMom.com, www.bluesuitmom.com, a site that caters to working mothers.
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“Meals.com is looking for partners that share our goal of helping consumers save time and money.” said Jens Molbak, CEO of Meals.com. “Mom.com’s users should enjoy the features and recognize the value Meals.com can bring to a busy household.”
“We’re very excited about adding the wonderful resources of Meals.com to our site,” said Tom Loveland, CEO of Mom.com. “Our visitors span the whole spectrum of the Mom experience, from working professionals to housewives, home-based entrepreneurs to soccer moms. Providing excellent and easy-to-use recipes is a valuable feature for the busy and time-challenged Mom.”
Meals.com uses advanced technology to create a “smart” Web site with a robust back-end database structure and sophisticated personalization capabilities. Visitors to its branded (www.meals.com) site and rapidly growing list of private-label sites can efficiently search a 10,000 recipe database. Registered users can employ personalized tools such as “My Cookbook” and “My Shopping List” to save favorite recipes and automatically generate convenient shopping lists. With each visit, Meals.com learns consumer preferences so it can make intelligent meal recommendations.
About Mom.com
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By GlobalDataMom.com (www.mom.com) is the leading resource and community site on the Web for Moms, providing practical information and emotional support for the women who experience life’s most challenging and rewarding role. Mom.com’s visitors are moms of all ages and stages, from prenatal women to empty nesters. Their interests and concerns are addressed on the site and in regular newsletters with intelligent and concise editorial content, covering a broad spectrum of topics. Additionally, Mom.com provides Moms with a direct connection to merchants, products and services that fulfill their specific, targeted needs. With women controlling 80 percent of consumer spending, managing the finances for 72 percent of U.S. households and owning more then 25 percent of businesses around the world, entities as diverse as Disney, Time Warner, Amazon.com and Meals.com have recognized the value in partnering with Mom.com to reach this vast and powerful audience.
About Meals.com
Meals.com Inc. is bridging the gap between the Internet and the supermarket. Its network of branded and private label Web sites features more than 10,000 recipes, which can be sorted by theme and cuisine. The network also contains extensive search and scaling features, as well as helpful commentary and useful cooking tips. Meals.com also provides the Shopper, an on-line Internet kiosk, which serves as an in-store consumer access point. Consumers can use the Shopper to print out meal plans, shopping lists, and to receive money saving offers. Consumers save time and money when planning meals and shopping for groceries while manufacturers and retailers receive the opportunity to communicate one-to-one with consumers through Web site advertising and sponsorships. Meals.com is a subsidiary of Coinstar Inc. (Nasdaq:CSTR – news), a coin counting and e-services company that has relationships with more than 7,500 U.S. supermarkets.
This press release contains forward-looking statements that involve a number of risks and uncertainties. Actual results could differ materially from the results identified or implied in any forward-looking statement discussed herein. Factors that could cause or contribute to such differences include, but are not limited to, the risks that are more fully described under the caption “Risk Factors” included in the most recent reports filed with the Securities and Exchange Commission by Coinstar Inc.
