Agristo Masa, a joint venture between Masa Global and frozen potato products producer Agristo, will invest additional €80m ($87.23m) in its operations in India.
The venture operates a facility in the Bijnor district of Uttar Pradesh.
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In a statement, Belgium-based Agristo said since the facility’s launch in 2022, potato yields in the region have nearly doubled from 17t per hectare (ha) to 32t per ha, marking “one of the highest” yields in India.
Kristof Wallays, Agristo’s director of international expansion, innovation, and sustainability, said: “Our collaboration with Masa Global allows us to contribute to the rapidly growing Indian agriculture and food processing sector, benefiting all stakeholders involved.”
The Bijnor factory supplies customers in India and in export markets including the Middle East, South East Asia and North America.
The new investment will introduce a production line for frozen potato products, an “important step in the company’s ongoing growth”, Agristo said.
Flemish Minister-President Matthias Diependaele said: “With Flemish technology, we are building the future here [India].
“This investment not only strengthens the Indian economy but also fosters new innovations and closer cooperation with local farmers.”
In January, Agristo announced plans for its production facility in the US with a site in North Dakota.
The company is also expanding its production capacity in Europe to meet increasing demand.
It is expanding its site in Wielsbeke in Belgium, with preparatory work underway for a new plant in Escaudoeuvres in France.
