Martin Braun-Gruppe, a German bakery company, has expanded into the US through its acquisition of Hoff’s Bakery.
Financial terms of the deal were not disclosed.
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Established in 1983 as a family-owned business, Hoff’s Bakery also produces frozen baked goods.
The Boston, Massachusetts-based company offers a range of products including cakes, tarts, individual dessert, and mini dome cakes, which are sold via the retail and foodservice channels.
Dr. Detlev Krüger, chairman of the management board of Martin Braun-Gruppe, called this purchase its “first and important step” for the company into the US market.
“Our strategy is to continue to grow organically and through acquisitions on the North American continent in the coming years,” he said
The acquisition will expand Martin Braun-Gruppe’s frozen bakery division.
Bakery division COO Christian Tomasch said: “Hoff’s Bakery is the perfect addition to our existing product range and strengthens our positioning as a “specialty specialist” for all premium bake-off market segments.”
Nicole Paparian, daughter of Hoff’s founder Vincent Frattura, will continue as CEO, Martin Braun-Gruppe said.
Martin Braun-Gruppe is part of Geschwister Oetker Beteiligungen, which was formed from a split in the Oetker Group in 2021.
It sells into more than 100 countries via wholesalers, retailers, bakeries, and foodservice companies.
In the financial year 2023, Martin Braun-Gruppe increased its turnover to €681m ($714.71m) from €626m in 2022.
Announcing the results in July 2024, Geschwister Oetker Beteiligungen said the food division’s growth was achieved across different nations and product categories despite “considerable challenges in raw materials procurement and price increases caused by inflation”.
