Türkiye’s anti-trust body has issued a fine of Tl1.3bn ($35.9m) on a local PepsiCo subsidiary after examining the country’s snacks sector.
Rekabet Haber, Türkiye’s competition watchdog, said it had been looking into whether PepsiCo had breached competition law by “preventing the sales of its competitors and excluding its competitors from the market”.
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It has handed the group’s Frito-Lay arm the fine after finding it “engaged in practices aimed at preventing its competitors from selling packaged chips [savoury snacks] at points of sale”.
Rekabet Haber said in future PepsiCo would have to allow competitors more promotional space in small stores.
In outlets of less than 200 square metres, the Doritos maker must give 30% of its space to rival snacks if there are no competitor displays available, the watchdog said.
Just Food has contacted PepsiCo representatives for comment.
According to the US giant’s 2023 annual report, its operations in Türkiye include a factory in the western city of Manisa.
PepsiCo does not disclose detailed sales figures per market. The company saw “low-single-digit growth” from its food and drinks businesses in Türkiye in 2024, it said earlier this month when announcing its group results for the year.
Group revenue stood at $91.85bn, up 2% on 2023. Operating profit reached $12.89bn, an increase of 7.5% year on year. Net income attributable to PepsiCo rose 5.5% to $9.58bn.
