Packaged water inflation in Poland stood at 2.170% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 157 packaged water SKUs from companies such as Cisowianka, Kropla Beskidu and Muszynianka that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Frisco offered lowest prices of the total SKUs within the packaged water category from October through December 2024, followed by Auchan Poland and Lewiatan. According to the analysis, the price range of $5 and below was the most competitive, with 144 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Frisco had greatest share of lowest prices for individual SKUs in packaged water in Poland in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for packaged water category by the retailers tracked by GlobalData. Among variants, the tracker revealed natural; mineral water and mineral water as the most popular (by number of SKUs) packaged water variants. These were priced 13.28% lower than the average price of a packaged water SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Frisco, Auchan Poland, Lewiatan, Leclerc and . According to the analysis, Lewiatan had the lowest average unit price, while the retailer with the widest product assortment was Frisco.
The report brings attention to the intricate pricing dynamics within the packaged water market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Frisco, Auchan Poland and Lewiatan stood out as prominent e-retailers, providing competitive pricing for a substantial number of packaged water SKUs. However, to comprehensively grasp packaged water market in Poland, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Poland packaged water market, buy the report here.
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