Amsterdam-based alt-dairy manufacturer Willicroft has ceased trading due to failing to meet fundraising targets.
Co-founder Brad Vanstone announced on LinkedIn, that the company has been liquidated and sold.
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Just Food contacted Willicroft for further information but an email reply said that the food company has been liquidated as of 20 January.
“We came close to creating a self-sufficient business that balanced profitability with a positive impact but ultimately fell short,” he said.
Willicroft, founded in 2018, created plant-based dairy alternatives with a focus on an environmentally friendly approach to manufacturing and business.
Vanstone said in LinkedIn comments that the products of the company were sold to two different owners, who will be announced in a couple of months.
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By GlobalDataThe co-founder said in his public statement that last year was a “sobering reality check on the pace at which our food industry is transitioning”.
He added: “A certificate my grandparents (a dairy farmer) received from the UK milk board illustrates this vividly: one of the Holstein Friesian cows on the farm produced 100 tonnes of milk across its lifetime. This is a staggering output for a single animal. By contrast, Willicroft, in its reimagined form, produced a little under 100 tonnes in total over our six-year existence.”
“This stark comparison highlights the challenges we faced in scaling, the immense size and efficiency of the dairy industry and the strain it places on animals within that system.”
“It remains far too difficult for companies driving positive change in the food industry to thrive.”
Willicroft launched its first non-dairy cheese products in 2019.
It sold its products in three countries, and was present in both the retail and foodservice channels. Its products were sold in major Dutch supermarkets such as Albert Heijn and Jumbo.
Its product portfolio includes cheese variations such as Italian aged and Greek white, a fondue alternative and a plant-based butter.
In 2021, Willicroft changed its recipes and switched nuts to beans in its products to elevate its sustainability efforts.
