UK dairy company Freshways Group has snapped up Totally Welsh Dairy, a deal made to support its recent acquisition of Müller’s Milk & More business.

Totally Welsh Dairy, based in Haverfordwest in western Wales, will see its operations “continue seamlessly”, Freshways said in a statement.

This acquisition will allow us to better serve our customers with an expanded range of products while supporting local Welsh farmers,” Freshways MD Bali Nijjar said.

“Additionally, the recent integration of Milk & More has strengthened our delivery capabilities, enabling us to meet the growing demand for convenient, sustainable dairy products.”

According to Freshways, Totally Welsh Dairy has recently invested in a new glass bottling line, which its new owner plans to use to serve the doorstep customers supplied by Milk & More.

Mark Hunter, the owner and MD of Totally Welsh, said: “The sale to Freshways will ensure the future growth and development of Totally Welsh, creating new opportunities for the company and its dedicated work force.”

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Freshways finalised its acquisition of UK food-delivery business Milk & More from Unternehmensgruppe Theo Müller at the start of the year.

When the companies announced the deal in November, Nijjar said: “We have seen customer habits changing in relation to convenience through the growth of home delivery operations like Amazon and Deliveroo.”

Last month, the UK’s competition regulator said it would investigate Müller’s acquisition of UK-based dairy business Yew Tree Dairy.

The deal was announced in June when Müller said it would use Yew Tree’s milk powder to grow its export business and “drive supply-chain resilience”.