Meat inflation in Portugal stood at -0.190% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 415 meat SKUs from companies such as Nobre, El Corte Ingles Selection and Auchan that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that Supermercado Elcorteingles offered lowest prices of the total SKUs within the meat category from October through December 2024, followed by Continente and Auchan Portugal. According to the analysis, the price range of $5 and below was the most competitive, with 176 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Elcorteingles had greatest share of lowest prices for individual SKUs in meat in Portugal in Q4 2024.
Analysis of the quarterly price data showed that Auchan Portugal offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed duck foie gras and meatballs as the most popular (by number of SKUs) meat variants. These were priced 44.48% higher than the average price of a meat SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Elcorteingles, Continente, Auchan Portugal, and . According to the analysis, Auchan Portugal had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Elcorteingles.
The report brings attention to the intricate pricing dynamics within the meat market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Elcorteingles, Continente and Auchan Portugal stood out as prominent e-retailers, providing competitive pricing for a substantial number of meat SKUs. However, to comprehensively grasp meat market in Portugal, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Portugal meat market, buy the report here.
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