Wimm-Bill-Dann Foods OJSC, Russian food processor, today (Thursday) announced the merger of its juice and water businesses, and the abolition of the Centre regional division of its dairy operation.
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It said the changes were in line with plans to simplify its business structure and create synergies between its businesses.
The company said that the merger of its juice and water business would allow it to cut costs and achieve economies of scale. The new juice and water business will be headed by Jay Yadegar, who currently heads the water section of the company. Alexander Malutin, the current head of juice will head the baby food sector of the company. “The baby food segment, which over the past 18 months has gained strategic significance for the company, currently makes up 13% of Wimm-Bill-Dann’s overall dairy sales,” the company said. “Mr Malutin will focus on its organic and non-organic growth as well as revenue growth and the expansion of the current product range.”
The restructuring of the dairy business is also part of the cost cutting strategy. The Centre division, which includes Moscow, has ceased to exist with immediate effect and its operation will now come under the overall dairy sector management. This leaves six regional divisions.
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