The UK’s Advertising Standards Agency (ASA) has upheld two complaints brought by the campaign group Consensus Action on Salt and Health (Cash) against PepsiCo’s Walkers crisps leaflets.

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The ASA found that on the leaflet Walkers incorrectly implied that most packs of Walkers crisps contained less than 8% of the recommended daily amount of salt. However, 12 varieties contained more than 8%, the Agency noted. Additionally, the ASA said that the leaflet did not take into account children’s recommended intake levels.


Cash also questioned Walkers’ claim that a bag of crisps contains less salt than a slice of white bread, but the ASA dismissed this complaint.


In the UK, it is recommended that adults do not consume more than 6g of salt a day.

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