Tesco and Ummah Foods have together announced the trial of new Ummah Orange and Ummah Caramel Chocolate bars in selected UK stores.
Go deeper with GlobalData
The chocolate bars will be launched in the Bradford, Batley, Slough, Watford and Brent Park stores in the first week of September in time for the Muslim religious fasting event of Ramadan, which this year commences on 24 September.
Ummah Foods managing director Khalid Sharif said: “Muslim consumers are looking for specific products tailored to meet their religious and community needs. Mainstream supermarkets must embrace and reach out to this growing community which unequivocally defines itself by faith.”
By listing confectionery from Ummah Foods, Tesco broadens its appeal to the multifaceted Muslim market, the companies said.
Tesco’s ethnic food buyer Jay Popet added: “We are very pleased to introduce the Ummah Foods chocolate range into our stores. Not only is it a very good product but it complements our fast growing and diverse halal food range. We understand that the needs of the Muslim consumer are changing and we are committed to meet these evolving demands.”
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
