Milk inflation in Qatar stood at 3.890% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 408 milk SKUs from companies such as Baladna, Rainbow and Dandy that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Family offered lowest prices of the total SKUs within the milk category from April through June 2024, followed by Family and Lulu-Qatar. According to the analysis, the price range of $5 and below was the most competitive, with 267 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Family had greatest share of lowest prices for individual SKUs in milk in Qatar in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed milk powder and full cream; powder as the most popular (by number of SKUs) milk variants. These were priced 71.99% higher than the average price of a milk SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Family, Carrefour Qatar, Lulu-Qatar, PANDA QATAR and Getit. According to the analysis, Getit had the lowest average unit price, while the retailer with the widest product assortment was Family.
The report brings attention to the intricate pricing dynamics within the milk market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Carrefour Qatar, Family and Lulu-Qatar stood out as prominent e-retailers, providing competitive pricing for a substantial number of milk SKUs. However, to comprehensively grasp milk market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar milk market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
