Chocolate inflation in Qatar stood at -12.230% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 627 chocolate SKUs from companies such as Galaxy, Hershey’s and Kitkat that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Getit offered lowest prices of the total SKUs within the chocolate category from April through June 2024, followed by Lulu-Qatar and PANDA QATAR. According to the analysis, the price range of $5 and below was the most competitive, with 491 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Getit had greatest share of lowest prices for individual SKUs in chocolate in Qatar in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed milk and bar as the most popular (by number of SKUs) chocolate variants. These were priced 21.67% lower than the average price of a chocolate SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Getit, Lulu-Qatar, PANDA QATAR, Carrefour Qatar and Family. According to the analysis, Getit had the lowest average unit price, while the retailer with the widest product assortment was Getit.
The report brings attention to the intricate pricing dynamics within the chocolate market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Getit, Lulu-Qatar and PANDA QATAR stood out as prominent e-retailers, providing competitive pricing for a substantial number of chocolate SKUs. However, to comprehensively grasp chocolate market in Qatar, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Qatar chocolate market, buy the report here.
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