Popcorn inflation in Canada stood at 18.680% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 102 popcorn SKUs from companies such as Orville Redenbacher’s, Compliments and Angie’s that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Voila offered lowest prices of the total SKUs within the popcorn category from April through June 2024, followed by Atlantic SuperMarket and Costco Canada. According to the analysis, the price range of $5 and below was the most competitive, with 71 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in popcorn in Canada in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed butter; microwave and gluten free; butter as the most popular (by number of SKUs) popcorn variants. These were priced 4.71% lower than the average price of a popcorn SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Atlantic SuperMarket, Costco Canada, Real Candian Superstore and Fresh Wagon. According to the analysis, Atlantic SuperMarket had the lowest average unit price, while the retailer with the widest product assortment was Voila.
The report brings attention to the intricate pricing dynamics within the popcorn market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Atlantic SuperMarket and Costco Canada stood out as prominent e-retailers, providing competitive pricing for a substantial number of popcorn SKUs. However, to comprehensively grasp popcorn market in Canada, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Canada popcorn market, buy the report here.
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