Ice cream inflation in Canada stood at -3.720% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 499 ice cream SKUs from companies such as Chapman’s, President’s Choice and Breyers that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Real Candian Superstore offered lowest prices of the total SKUs within the ice cream category from April through June 2024, followed by Atlantic SuperMarket and Voila. According to the analysis, the price range of $5 and $10 was the most competitive, with 257 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Real Candian Superstore had greatest share of lowest prices for individual SKUs in ice cream in Canada in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed vanilla and neapolitan as the most popular (by number of SKUs) ice cream variants. These were priced 15.09% lower than the average price of a ice cream SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Real Candian Superstore, Atlantic SuperMarket, Voila, Valu Mart and MetroCanada. According to the analysis, Valu Mart had the lowest average unit price, while the retailer with the widest product assortment was Real Candian Superstore.
The report brings attention to the intricate pricing dynamics within the ice cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Real Candian Superstore, Atlantic SuperMarket and Voila stood out as prominent e-retailers, providing competitive pricing for a substantial number of ice cream SKUs. However, to comprehensively grasp ice cream market in Canada, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Canada ice cream market, buy the report here.
Data Insights
From
The gold standard of business intelligence.
Blending expert knowledge with cutting-edge technology, GlobalData’s unrivalled proprietary data will enable you to decode what’s happening in your market. You can make better informed decisions and gain a future-proof advantage over your competitors.