Sugar confectionery inflation in Canada stood at 8.620% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 197 sugar confectionery SKUs from companies such as Compliments, Tic Tac and Dare that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Voila offered lowest prices of the total SKUs within the sugar confectionery category from April through June 2024, followed by Real Candian Superstore and Atlantic SuperMarket. According to the analysis, the price range of $5 and below was the most competitive, with 160 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Voila had greatest share of lowest prices for individual SKUs in sugar confectionery in Canada in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mint and fresh mint; mints as the most popular (by number of SKUs) sugar confectionery variants. These were priced 39.21% lower than the average price of a sugar confectionery SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Voila, Real Candian Superstore, Atlantic SuperMarket, Costco Canada and Plantx Canada. According to the analysis, Real Candian Superstore had the lowest average unit price, while the retailer with the widest product assortment was Voila.
The report brings attention to the intricate pricing dynamics within the sugar confectionery market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Voila, Real Candian Superstore and Atlantic SuperMarket stood out as prominent e-retailers, providing competitive pricing for a substantial number of sugar confectionery SKUs. However, to comprehensively grasp sugar confectionery market in Canada, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Canada sugar confectionery market, buy the report here.
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