Cream inflation in Brazil stood at -47.730% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 15 cream SKUs from companies such as Nestlé, Piracanjuba and Qualita that were sold by e-retailers. Buy the report here.
Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermercado Pereira offered lowest prices of the total SKUs within the cream category from April through June 2024, followed by Delivery Extra and Muffato. According to the analysis, the price range of $5 and below was the most competitive, with 15 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermercado Pereira had greatest share of lowest prices for individual SKUs in cream in Brazil in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed milk and culinary as the most popular (by number of SKUs) cream variants. These were priced 38.46% lower than the average price of a cream SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermercado Pereira, Delivery Extra, Muffato, NULL and NULL. According to the analysis, Delivery Extra had the lowest average unit price, while the retailer with the widest product assortment was Supermercado Pereira.
The report brings attention to the intricate pricing dynamics within the cream market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermercado Pereira, Delivery Extra and Muffato stood out as prominent e-retailers, providing competitive pricing for a substantial number of cream SKUs. However, to comprehensively grasp cream market in Brazil, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Brazil cream market, buy the report here.
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