Sugar confectionery inflation in Australia stood at 0.160% in Q4 2024, according to GlobalDatas report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q4 2024, GlobalData monitored the pricing of 106 sugar confectionery SKUs from companies such as Target Eastgardens, Beacon and Cadbury that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalDatas pricing analysis reveals that International Groceries offered lowest prices of the total SKUs within the sugar confectionery category from October through December 2024, followed by Target Australia and Harris Farm. According to the analysis, the price range of $5 and below was the most competitive, with 86 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, International Groceries had greatest share of lowest prices for individual SKUs in sugar confectionery in Australia in Q4 2024.
Analysis of the quarterly price data showed that no discounts were offered for sugar confectionery category by the retailers tracked by GlobalData. Among variants, the tracker revealed assorted and peppermint; candy as the most popular (by number of SKUs) sugar confectionery variants. These were priced 39.15% lower than the average price of a sugar confectionery SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were International Groceries, Target Australia, Harris Farm, Spar Australia and Goodness. According to the analysis, Spar Australia had the lowest average unit price, while the retailer with the widest product assortment was International Groceries.
The report brings attention to the intricate pricing dynamics within the sugar confectionery market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, International Groceries, Target Australia and Harris Farm stood out as prominent e-retailers, providing competitive pricing for a substantial number of sugar confectionery SKUs. However, to comprehensively grasp sugar confectionery market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia sugar confectionery market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
