Cakes, pastries & sweet pies inflation in Australia stood at 3.550% in April 2023, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q2 2024, GlobalData monitored the pricing of 95 cakes, pastries & sweet pies SKUs from companies such as Coles, Sara Lee and Mr Kipling that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Coles offered lowest prices of the total SKUs within the cakes, pastries & sweet pies category from April through June 2024, followed by Spar Australia and Harris Farm. According to the analysis, the price range of $5 and below was the most competitive, with 52 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Coles had greatest share of lowest prices for individual SKUs in cakes, pastries & sweet pies in Australia in Q2 2024.
Analysis of the quarterly price data showed that NULL offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mini; vol au vents and chocolate; cake as the most popular (by number of SKUs) cakes, pastries & sweet pies variants. These were priced 47.25% lower than the average price of a cakes, pastries & sweet pies SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Coles, Spar Australia, Harris Farm, International Groceries and NULL. According to the analysis, International Groceries had the lowest average unit price, while the retailer with the widest product assortment was Coles.
The report brings attention to the intricate pricing dynamics within the cakes, pastries & sweet pies market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Coles, Spar Australia and Harris Farm stood out as prominent e-retailers, providing competitive pricing for a substantial number of cakes, pastries & sweet pies SKUs. However, to comprehensively grasp cakes, pastries & sweet pies market in Australia, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Australia cakes, pastries & sweet pies market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
