Cheese inflation in Italy stood at 9.900% in Q3 2024, according to GlobalData’s report on the prices of stock keeping units (SKUs) supplied through online retailers. In Q3 2024, GlobalData monitored the pricing of 164 cheese SKUs from companies such as Sifor, Sanniti and Cantarelli that were sold by e-retailers. Buy the report here.
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Pricing is crucial, especially in a challenging economic climate, as competitive pricing and price leadership impact consumers’ choices. GlobalData’s pricing analysis reveals that Supermarket Italy offered lowest prices of the total SKUs within the cheese category from July through September 2024, followed by Carrefour Italia and Etailian Food. According to the analysis, the price range of $20 and $50 was the most competitive, with 86 SKUs.
The chart below illustrates price leadership among the covered retailers which offer the highest number of low-priced products in the category. Of all retailers, Supermarket Italy had greatest share of lowest prices for individual SKUs in cheese in Italy in Q3 2024.
Analysis of the quarterly price data showed that Supermarket Italy offered the highest number of SKUs on discount among the listed SKUs for each retailer. Among variants, the tracker revealed mascarpone and mozzarella as the most popular (by number of SKUs) cheese variants. These were priced 99.07% lower than the average price of a cheese SKU.
Among the e-retailers tracked by GlobalData, the leading ones, based on the number of SKUs, were Supermarket Italy, Carrefour Italia, Etailian Food, ALDI ITALY and . According to the analysis, ALDI ITALY had the lowest average unit price, while the retailer with the widest product assortment was Supermarket Italy.
The report brings attention to the intricate pricing dynamics within the cheese market, examining both the SKU and retailer levels, and offering invaluable insights for stakeholders. Notably, Supermarket Italy, Carrefour Italia and Etailian Food stood out as prominent e-retailers, providing competitive pricing for a substantial number of cheese SKUs. However, to comprehensively grasp cheese market in Italy, continuous tracking of SKU pricing over time is necessary.
For a more detailed analysis of pricing trends in the Italy cheese market, buy the report here.
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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.
GlobalData’s online price intelligence platform helps users analyze price leadership and price gaps, as well as visualize product variants at the SKU level, across multiple geographies, retailers, and categories. The platform, a product of Consumer Intelligence Center provides price insights from more than 370 online retailers across 44 countries.
