Retailers can sell more fruits and vegetables if they market them as snacks, according to the Produce for Better Health Foundation industry group.
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Consumers already eat significant quantities of fruit at breakfast, and more than 70% indicate that snacking is when they are most likely to eat more produce. Consumer data also indicates that retailers should promote and advertise more produce, more often; and price promotion and coupons are the best ways to entice consumers to buy more fruits and vegetables, as well as posting recipes and sampling.
Only 35% of shoppers feel their supermarket effectively provides health information, and retailers that use produce departments to do so can increase sales dramatically by getting shoppers to meet current daily serving recommendations.
