Velosel Corporation, a leading provider of trading partner collaboration software for electronic sales channel management, has launched a software solution specifically for CPG manufacturers.
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The company claims that Velosel eChannel Manager-CPG is the first UCCnet-certified business content application that combines catalogue management with UCCnet message choreography, supported by a business process automation and workflow engine.
The software provides a single interface or “console” for manufacturers to efficiently collaborate with their retail customers.
“For CPG manufacturers, synchronising with retail customers electronically has fast become a critical business requirement,” said Glenn Abood, president and CEO of Velosel: “Velosel eChannel Manager-CPG is tailored specifically to address this growing requirement and enables CPG manufacturers to quickly and efficiently collaborate with their retail customers.”
UCCnet is a neutral organisation that provides item registry and data synchronisation based on industry-developed standards.
