Mondelez International is rolling out a line of sugar-free Oreos in China to as, the US company says, consumers are paying more attention to their sugar intake.
The Oreo Zero biscuits contain maltitol instead of sucrose and glucose. Mondelez said it has also added fibre to the snacks.
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By GlobalDataHolly Yuan, senior vice president of marketing for Mondelez’s business in Greater China, said: “The launch of the Oreo Zero series is an attempt of product innovation based on intensive research on consumption trends. It not only fits with the growing consumers’ demand on sugar control in their diets, but also demonstrates our efforts to explore sugar-free snacking in the biscuit category.”
Two products are on sale – what Mondelez calls its “classic” Oreo flavor and a rose-flavoured Oreo Zero Thin biscuit that has “a floral taste with a crispy texture”, using rose petal powder.
The new biscuits are available through “major e-commerce platforms” in China, Mondelez said. Listings are to follow at “supermarkets and convenience stores in major cities”.
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