Boulder Canyon Natural Foods has expanded its Totally Natural line of kettle-cooked potato chips to add four flavours to its better-for-you range.
The flavours include 60% Reduced Sodium, No Salt Added, 40% Reduced Fat and Olive Oil varieties.
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Boulder Canyon, owned by Inventure Foods, said the chips will be available in either five or nine-ounce bags with a standard retail price of $2.49-3.99 per package.
“From Boulder’s perspective, the answer to today’s consumer interest in ‘better for you’ products isn’t to develop a bland, flavourless potato chip, but to create a new twist to an all-time favourite,” said Steve Sklar, senior vice president of marketing for Boulder Canyon.
“We took the same innovative approach to our reduced-sodium products as we do for all of our varieties. The result is a new line of snacks that is delicious and satisfying, but simply better for you than traditional varieties.”
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