The owners of Burton’s Biscuit Co. have declined to comment on reports that the firm has been approached by Cadbury owner Mondelez International in a move to buy the license to produce biscuits under the Cadbury brand. 

Reports in the UK media today (21 July) claimed that Mondelez is in talks to acquire the licence for Cadbury in a deal said to worth up to GBP200m (US$263m).

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

However, a spokesperson for Burton’s majority owner, the Ontario Teachers’ Pension Plan (OTTP), told just-food that the firm would not comment on market speculation.

The reports follow suggestions made last March that Burton’s was closing in on a takeover of Boparan Holdings-owned biscuit brand Fox’s  in a deal that could see the company sell off its Cadbury licence.

When OTPP took control of Burton’s in 2013, the group signalled its willingness to expand the UK biscuit maker via M&A. The firm missed out on acquiring United Biscuits last year, when the UK’s largest biscuit maker was sold to Turkey’s Yildiz Holding. 

Mondelez International did not respond to requests for comment at time of press. 

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.