Food manufacturers have been asked to follow an ethical practice guide in their advertising by one of the world’s biggest business organisations.
Go deeper with GlobalData
The International Chamber of Commerce (ICC) has worked with food industry and advertising federations to draw up a Framework for Responsible Food and Beverage Communications.
Top of the list is not promoting gluttony, with advertisements not to encourage or condone excess consumption. Portrayed portion sizes should be “appropriate”. Nutritional claims should be scientifically valid and snacks should not be presented as a substitute for a meal. Also, children’s advertising should not abuse personalities (live or animated) to obscure “distinctions between editorial content and commercial promotion”.
To find out more, click here.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
