Nestle and Hostess Brands are to launch a range of ice cream products under the US bakery group’s brands.
When contacted by just-food, both companies replied with a statement that read: “We can confirm that Nestle is partnering with Hostess to rollout a line of Hostess ice cream products in early 2017.” Neither Nestle nor Hostess would comment further.
Go deeper with GlobalData
However, CSP, a US magazine reporting on the country’s convenience store market, said the companies would launch products under brands including Twinkies, CupCakes and Sno Balls.
Hostess Brands made its first foray into the frozen food sector in the US in August with the launch of frozen, ready-to-heat Twinkies.
In November, US private-equity firm Gores Group sealed its deal to buy a majority stake in Hostess Brands. The transaction, announced in July, saw a publicly-traded affiliate of Gores buy the stake for around US$725m.
Shares in Hostess Brands are listed on the Nasdaq stock exchange in the US.
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
