Whitworths has launched Bright Little Nuts, a range aimed at children as the UK dried foods supplier aims to encourage healthier, natural choices among the young.
The company is offering three varieties: Almond Halves, Mini Cashews and Mini Hazelnuts in 20 gram packs. They will also each feature collectable My Amazing Body cards, featuring quizzes, facts and games covering health and development.
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To cater to youngsters, the individual nuts are either halved or are small in size. The multipacks will be available this month in UK supermarkets from GBP2.59 (US$3.4).
Speaking of the new range, marketing director Phil Gowland said: “At Whitworths we’re really excited to unveil this important, first of its kind, product to our range. There’s a real gap in the market for a snacking product which is packed with good stuff that isn’t boring, and can make life that little bit easier for parents looking to give their kids a healthy snack in between meals.”
Whitworths was acquired by Turkish wholesaler Anatolia in July for an undisclosed sum.
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